Upwards of 3 million people travel each year with almost a quarter of all travelers relying on social media to help in one form or the other. This number will likely increase as the Collaborative Economy has made traveling easier and more cost-effective. Often, we find ourselves in new cities visiting with the locals, looking […]
Social Business
New “Web” Instagram Feed Is Live – What’s Missing Though? Functional #hashtags
Definitely looks like Instagram is working towards the mainstream audience and by their new “web feed” they take a big leap forward. The look is appealing to newbies and definitely offers a good look into some of Instagram’s functionality, but not all. At first glance, the new “profile web feed” looks VERY similar to Facebook […]
#Hashtags Are the Future – Facebook Should Take Note
Super Bowl Spoiler Alert: If you haven’t already seen the Super Bowl, the Ravens beat the Niners 34-31. Aside from the big game, we learned a lot about the use of social media. Besides text messaging, social media was the preferred way to talk about the game to peers; whether that be Twitter, Facebook, LinkedIn, […]
Hulu’s Answer to the Comcast Controversy – Hope Netflix is Listening
Yesterday, the Netflix CEO calls out Comcast and today the FCC gets involved, but tonight…Hulu may have discovered their own way to fight back against Comcast. Hulu is looking to enter into the original programming market and act more like a traditional network. This may be the way to gain a competitive edge and it […]
Netflix CEO calls out Comcast – Here’s His Issue
Update: TechCrunch is weighing in on this too. Netflix CEO, Reed Hastings, has a big issue with how Comcast registers internet usage on Netflix, HBO Go and Hulu VS using the Comcast Xfinity app. In essence, here’s what is his issue: (here’s CNET’s report) When I watch video on my Xbox from three of these […]
Biggest Opportunity for Facebook is MUSIC TO MY EARS
Facebook is everywhere…movies, online, B2C, B2B, commercial stores and in almost every household in the nation. Yet, where is Facebook’s presence lacking? It’s an obvious one and its a billion dollar industry: MUSIC. Yes, Facebook has band pages where you can like an artist, learn about updates, etc. But its just another website for a […]
Future of QR Codes – What’s at stake?
QR codes have been in business for a few years now, but left relatively unknown until recently. With smartphones expanding its consumer reach to about 35% of the adult population, QR codes may generate more and more interest. Or they could fail and be a wasted effort. QR Code Basics What is it? A QR […]
Toyota Friend – New Social Network for Toyota Owners
Social business is hitting all industries and making an impact on how we communicate online. Toyota is the latest auto company to dive into social media and put some real investment in their customers. Toyota Friend is a new social network that will come equipped with new Toyota cars, starting with the company’s next battery […]
Building An Online Community (Tool #1: Blog) (Part 2)
I’ve previously talked about the basics for building an online community starting with corporate blogs. This is great for building a foundation, but each online community must have an underlying strategy to keep it living. Strategic planning is vital in ensuring online community goals are met and evolving. Here’s my list of milestones and goals […]
Building An Online Community (Tool #1: Blog)
For the next few months, I will be putting on the hat of an Online Community Marketing Manager and pretending as if I’m starting my own from scratch. For simplicity reasons, let’s assume I’ve already got all the back-end server stuff taken care of. Some questions to ponder about building an online community are: who […]