The Power of Neuroscience in Digital Marketing

Neuroscience and Digital Marketing

As Digital Marketers, we’re often focused on predictions:  What’s are the newest trends for the year? Where’s the market moving? Where should we focus our marketing spend? Maybe we, as Digital Marketers, should be focused on something deeper:  Why do we choose one brand over another? How do people make buying decisions? What motivates us […]

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Digital Marketing at It’s Best – Top Trends for 2017

With Digital ad spend finally ready to take over TV ad spend this year, the spotlight is on for digital marketers. In today’s digital world, consumers are getting smarter at a faster rate than most corporations. Digital devices, especially mobile, make information available at customer finger tips whenever and wherever they are – digital marketing is more […]

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Detour, New Audio Tour App – How Collaborative Economy Can Help

Upwards of 3 million people travel each year with almost a quarter of all travelers relying on social media to help in one form or the other.  This number will likely increase as the Collaborative Economy has made traveling easier and more cost-effective.  Often, we find ourselves in new cities visiting with the locals, looking […]

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Spotify – Your Year In Music

Spotify rolled out their “Your Year In Music” infographics to give you a glimpse into your music lifestyle.  Spotify has been in hot water lately but they understand the need “to do a better job of explaining to artists how streaming benefits them.”  Warner Music Group CEO Stephen Cooper knows that music steaming is important […]

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Throwback Post: How To Become A Successful Intern

June 2005, I stepped into my first corporate job eager to learn, eager to start my career.  9 years later, I look back and I’m still that eager professional but just slightly older. My first year as an intern taught several great lessons–most of which I still remember today.  Here’s a tribute to my original […]

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Best Companies To Work For – What Do They Offer?

All of the 100 Best Companies to Work For have similar offerings that make them appealing to current and prospective employees.  Not everyone can offer the crazy perks of Google and Facebook, but most companies can offer the bare minimum.  Employees are looking for a wide-range of company characteristics that will enable future professional growth […]

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Apple’s Time Is Now – Do or Die

Who is the leading mobile company for consumers?  Is Apple still the biggest force in the industry?  Short answer for both questions:  not sure.  Now, more than ever, it’s unclear who has the competitive advantage between Google and Apple.  Apple’s iPhone used to be the “coolest” phone available–it became an accessory that everyone needed to […]

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Samsung Smart TV Refrigerator – Apps On Your Fridge

Samsung Smart TV refrigerators are the new trend now.  With apps on your fridge like twitter, pandora, weather, recipe books, wifi and smart notes, who can’t resist?  A few years ago in 2006, I wrote about if smart refrigerators were a good buy and although I still believe they aren’t the best product, they’re intriguing. […]

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How To Become A Leader In Business

Looking at how to become a leader in business?  Exemplifying leadership qualities is key to professional success and will create new opportunities for growth and to move up at your company.  But, you must be a leader first.  Illustrating leadership qualities will facilitate your lateral growth in business and will enable others to follow your same […]

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Tips for Presenting to Senior Management and Executives

Presenting to senior management and executives, especially at Fortune 500 Companies, can be career-defining.  Very few get the opportunity to interact with senior executives, therefore, following tips and best practices on how to make the best presentation is vital. There are many useful tips on the web, but some of the best tips are from […]

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