Steps for a Successful Online Website Redesign – The 4 Ds

Steps for a Successful Website Redesign Project

Back in 2008 (9 years ago!), I wrote about the steps for a “Successful Project and Product Launch” and to this day, I still follow them. The 4Ds have stuck with me through thick and thin and are bullet proof. I’ve used this model with different projects – small and large – and have perfected […]

Humanizing Digital Marketing with Neuromarketing

Neuromarketing and Humanizing Digital Marketing

“Consumers are statistics. Customers are people.” – Stanley Marcus, former President of Neiman Marcus More and more as we look into how we market to consumers today and how to become better Digital Marketers, we overlook that we’re all the same. We share the same ancestral path and our brains have all evolved the same […]

The Unconscious Myths Of Digital Marketing

Unconscious Myths of Digital Marketing

The quest to change Digital Marketing continues with Douglas Van Praet’s “Unconscious Branding: How Neuroscience Can Empower (And Inspire) Marketing” and after an interesting, yet controversial, introduction, we’re getting more into the beef of Neuroscience and how unconscious/conscious consumer decisions affect brands, sales, and Digital Marketing. “In each of us there is another whom we don’t […]

The Power of Neuroscience in Digital Marketing

Neuroscience and Digital Marketing

As Digital Marketers, we’re often focused on predictions:  What’s are the newest trends for the year? Where’s the market moving? Where should we focus our marketing spend? Maybe we, as Digital Marketers, should be focused on something deeper:  Why do we choose one brand over another? How do people make buying decisions? What motivates us […]

Digital Marketing at It’s Best – Top Trends for 2017

With Digital ad spend finally ready to take over TV ad spend this year, the spotlight is on for digital marketers. In today’s digital world, consumers are getting smarter at a faster rate than most corporations. Digital devices, especially mobile, make information available at customer finger tips whenever and wherever they are – digital marketing is more […]

Detour, New Audio Tour App – How Collaborative Economy Can Help

Upwards of 3 million people travel each year with almost a quarter of all travelers relying on social media to help in one form or the other.  This number will likely increase as the Collaborative Economy has made traveling easier and more cost-effective.  Often, we find ourselves in new cities visiting with the locals, looking […]

Tips for Presenting to Senior Management and Executives

Presenting to senior management and executives, especially at Fortune 500 Companies, can be career-defining.  Very few get the opportunity to interact with senior executives, therefore, following tips and best practices on how to make the best presentation is vital. There are many useful tips on the web, but some of the best tips are from […]

How to Move Up at Your Company & the Corporate Ladder

Want to move up at your company and in the corporate ladder…but how do you do it?  Most people should always be thinking about ways to keep them relevant in a company and to keep moving up in an organization.  It’s not easy and needs to be earned, but how do you set yourself in […]

New “Web” Instagram Feed Is Live – What’s Missing Though? Functional #hashtags

Definitely looks like Instagram is working towards the mainstream audience and by their new “web feed” they take a big leap forward.  The look is appealing to newbies and definitely offers a good look into some of Instagram’s functionality, but not all. At first glance, the new “profile web feed” looks VERY similar to Facebook […]

#Hashtags Are the Future – Facebook Should Take Note

Super Bowl Spoiler Alert:  If you haven’t already seen the Super Bowl, the Ravens beat the Niners 34-31.  Aside from the big game, we learned a lot about the use of social media.  Besides text messaging, social media was the preferred way to talk about the game to peers; whether that be Twitter, Facebook, LinkedIn, […]