Steps for a Successful Online Website Redesign – The 4 Ds

Steps for a Successful Website Redesign Project

Back in 2008 (9 years ago!), I wrote about the steps for a “Successful Project and Product Launch” and to this day, I still follow them. The 4Ds have stuck with me through thick and thin and are bullet proof. I’ve used this model with different projects – small and large – and have perfected […]

Humanizing Digital Marketing with Neuromarketing

Neuromarketing and Humanizing Digital Marketing

“Consumers are statistics. Customers are people.” – Stanley Marcus, former President of Neiman Marcus More and more as we look into how we market to consumers today and how to become better Digital Marketers, we overlook that we’re all the same. We share the same ancestral path and our brains have all evolved the same […]

The Unconscious Myths Of Digital Marketing

Unconscious Myths of Digital Marketing

The quest to change Digital Marketing continues with Douglas Van Praet’s “Unconscious Branding: How Neuroscience Can Empower (And Inspire) Marketing” and after an interesting, yet controversial, introduction, we’re getting more into the beef of Neuroscience and how unconscious/conscious consumer decisions affect brands, sales, and Digital Marketing. “In each of us there is another whom we don’t […]

The Power of Neuroscience in Digital Marketing

Neuroscience and Digital Marketing

As Digital Marketers, we’re often focused on predictions:  What’s are the newest trends for the year? Where’s the market moving? Where should we focus our marketing spend? Maybe we, as Digital Marketers, should be focused on something deeper:  Why do we choose one brand over another? How do people make buying decisions? What motivates us […]