As Marketers, we’re always focused on our brand perception, brand aspiration, brand positioning, and brand image, but is that enough to win? How do you ensure you will have the edge against competition? Well, Neuromarketing brings us closer to the answer: build a brand fantasy. This takes the concept of aspirational to an even higher […]
digital marketing
Humanizing Digital Marketing with Neuromarketing
“Consumers are statistics. Customers are people.” – Stanley Marcus, former President of Neiman Marcus More and more as we look into how we market to consumers today and how to become better Digital Marketers, we overlook that we’re all the same. We share the same ancestral path and our brains have all evolved the same […]
The Unconscious Myths Of Digital Marketing
The quest to change Digital Marketing continues with Douglas Van Praet’s “Unconscious Branding: How Neuroscience Can Empower (And Inspire) Marketing” and after an interesting, yet controversial, introduction, we’re getting more into the beef of Neuroscience and how unconscious/conscious consumer decisions affect brands, sales, and Digital Marketing. “In each of us there is another whom we don’t […]
The Power of Neuroscience in Digital Marketing
As Digital Marketers, we’re often focused on predictions: What’s are the newest trends for the year? Where’s the market moving? Where should we focus our marketing spend? Maybe we, as Digital Marketers, should be focused on something deeper: Why do we choose one brand over another? How do people make buying decisions? What motivates us […]
Digital Marketing at It’s Best – Top Trends for 2017
With Digital ad spend finally ready to take over TV ad spend this year, the spotlight is on for digital marketers. In today’s digital world, consumers are getting smarter at a faster rate than most corporations. Digital devices, especially mobile, make information available at customer finger tips whenever and wherever they are – digital marketing is more […]