We’ve been discussing neuromarketing and the impacts this has on branding, digital marketing, and consumers. To win and stay ahead of competition, balancing the importance of unconscious and conscious marketing is vital – sure, it’s difficult and sometimes abstract, but it’s absolutely needed for a full 360 degree view of who your customer is. Daryl […]
digital strategy
Steps for a Successful Online Website Redesign – The 4 Ds
Back in 2008 (9 years ago!), I wrote about the steps for a “Successful Project and Product Launch” and to this day, I still follow them. The 4Ds have stuck with me through thick and thin and are bullet proof. I’ve used this model with different projects – small and large – and have perfected […]
Humanizing Digital Marketing with Neuromarketing
“Consumers are statistics. Customers are people.” – Stanley Marcus, former President of Neiman Marcus More and more as we look into how we market to consumers today and how to become better Digital Marketers, we overlook that we’re all the same. We share the same ancestral path and our brains have all evolved the same […]
The Unconscious Myths Of Digital Marketing
The quest to change Digital Marketing continues with Douglas Van Praet’s “Unconscious Branding: How Neuroscience Can Empower (And Inspire) Marketing” and after an interesting, yet controversial, introduction, we’re getting more into the beef of Neuroscience and how unconscious/conscious consumer decisions affect brands, sales, and Digital Marketing. “In each of us there is another whom we don’t […]
The Power of Neuroscience in Digital Marketing
As Digital Marketers, we’re often focused on predictions: What’s are the newest trends for the year? Where’s the market moving? Where should we focus our marketing spend? Maybe we, as Digital Marketers, should be focused on something deeper: Why do we choose one brand over another? How do people make buying decisions? What motivates us […]